Choosing a Fund: Industry, Retail or SMSF?

Quick Look

Focus: How to compare super fund types and choose the right one for your needs

Key Takeaways :

Industry and retail funds suit most Australians with built-in diversification and scaled growth and volatility default choices. Fees vary widely across both industry and retail funds, so compare total fees, performance and insurance.
SMSFs offer personal control but come with complexity, costs, and legal responsibilities.
Your super balance, time, and confidence all affect which fund type fits best.
Reading Time: ≈7minutes

Introduction

Superannuation is one of the most important financial assets most Australians will ever have. But with more than $3.7 trillion in the system (APRA, 2024), deciding how to manage your super can feel overwhelming.

Whether you’re curious about more control, looking for lower fees, or just trying to avoid a poor choice, the right fund type depends on you—not the ads.

Let’s break down the differences between industry funds, retail funds, and self-managed superfunds (SMSFs) so you can make a smart, confident decision.

Context & Problem

The biggest myth in super? That there’s a “best” fund type for everyone.

In reality, what suits one person may be totally wrong for another. The wrong choice could mean higher fees, poor returns, or unnecessary stress. For example:

  • Choose an SMSF too early, and you could pay thousands in admin and accounting fees for little gain
  • Stick with a basic default fund too long, and you might miss out on investment options better suited to your goals

Fund types differ in four main areas:

  • Fees and costs
  • Investment choice
  • Insurance options
  • Level of control and responsibility

Understanding these differences is the key to avoiding costly mistakes.

Strategy & How To

Industry Funds

Best for: Everyday people wanting hassle free, low-cost, reliable super management

  • Ownership: Run to benefit members (not shareholders)
  • Fees: Among the lowest—often 0.75% to 1% annually
  • Investments: Solid default options, plus pre-set scaled choices like “High Growth ”or“ Balanced”
  • Insurance: Automatically included (life, TPD, income protection)
  • Extras: Limited customisation; no direct share or property investing

Example : A 35-year- old with $80,000 in super might pay ~$600 per year in admin and investment fees

Retail Funds

Best for: Those wanting more choice, but not full SMSF control

  • Ownership: Run by financial institutions, aiming to make a profit
  • Fees: Range from very low to quite high depending on your choice—0.3% to 1.5% annually
  • Investments: Broader menu than industry funds, including some managed funds and direct shares
  • Insurance: Available, but sometimes less generous or costlier
  • Extras: Access to advisers which is an additional cost

Tip: Check for platform or adviser fees

SMSFs

Best for: SMSFs can be more cost-effective at higher balances, but suitability depends on costs, complexity and your strategy.

  • Ownership: You control everything—investments, records, compliance
  • Fees: Fixed costs for admin, audit, tax (often$2,000–$5,000/year)
  • Investments: Nearly unlimited—shares, ETFs, direct property, even crypto (within rules)
  • Insurance: Must be arranged separately
  • Direct Property Investment: Ability to invest in real estate with borrowings typically up 70% of property value
  • Legal Duties: Trustees must follow strict ATO rules or face penalties

Warning: SMSFs are not set-and-forget. You’re legally responsible for keeping everything compliant under complex legislation and all but the very experienced will need professional advice annually.

Decision Flowchart–Which Fund Type Might Suit You?

Do you have over $250,000 in super?

  • No → Industry or retail fund likely best for now
  • Yes → Keep going

Do you want to pick your own investments (e.g. direct shares, property)?

  • No → Industry or retail fund can meet your needs
  • Yes → Keep going

Do you have the time, skills and interest to manage a fund?

  • No → Stick to retail/industry with more investment choice
  • Yes → An SMSF could be appropriate—get professional advice first

Review & Fact Check

Case: Leah (Age 47, Super Balance $300,000) Leah is a business owner who wants to invest part of her super into a commercial property. In her current retail fund, she can’t access direct property After advice, she sets up an SMSF for $3,000 with ongoing cost of $3,000 for admin annually.

She uses $200,000 of her balance (plus borrowings) to purchase a small office for her business. If structured correctly and on arm’s-length terms, the business may claim rent as a business expense, while the SMSF receives rental income.

Outcome: For Leah, control and strategy outweighed the admin burden. But it wouldn’t suit someone with a lower balance or less experience.

Common Questions & Misconceptions

Isn’t SMSF always cheaper than retail funds?

Not necessarily. Unless your balance is over$250,000–$300,000,SMSFs are usually more expensive to run because the admin is a fixed basic cost which is additional to the investment fees.


Can I switch between fund types later?

Yes—but watch for transaction costs, buy/sell spreads, insurance changes and timing risks.


Are industry funds really “ better ”?

They’re often cheaper and simpler. But “better” depends on your goals. If you know what you’re doing and have a professional adviser to point you in the right direction, retail funds are much more viable and can be cheaper depending on your objectives and stage of life.


Can I hold property in any super fund?

Only SMSFs can directly buy and hold real property and borrow. Industry and retail funds can still provide property exposure, but you generally don’t control the specific property assets directly.


Will I lose insurance if I leave my fund?

Usually you will but always check what cover you have—and whether a new fund can match or continue it—before switching.

Conclusion

Choosing the right fund type isn’t about picking the “best” one—it’s about picking what suits you right now.

Industry and retail funds work well for most people. SMSFs can offer flexibility but come with serious responsibility. The good news? You can reassess over time.

Learning how these fund types differ puts you in the driver’s seat. And when you’re ready to make a move, professional help can make the next step smoother and safer.

Is your super invested in the right option?

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  • Personalised Statement of Advice
  • Review of asset allocation and fund options
  • Guidance tailored to your circumstances

Delivered online for $198. Start free and get the advice when it suits you.

Need Full Scope Financial Planning?

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Book a discovery call with Planning IQ today and take the first confident step towards comprehensive wealth management.

Disclosure: General information only. Consider your objectives, financial situation and needs, and seek professional advice before acting.

How We Keep It Trustworthy

Every article includes a Review & Fact Check section below—so you know exactly where our facts come from, what’s uncertain, and whether there’s any bias.

Review & Fact Check
Fact References
  • Industry, retail and SMSF structure: Australian Taxation Office (ato.gov.au)
  • Typical fees and investment menus: Moneysmart “Compare super funds”(moneysmart.gov.au)
  • SMSF minimum cost thresholds: ASIC (asic.gov.au)
  • Super system size: APRA Quarterly Superannuation Statistics (March 2024)

Unverified or Inconclusive Items
  • Case study (Leah) is illustrative only—not based on an individual or verifiable source

Time Sensitivity
  • Fee ranges correct as at 1 July 2025
  • SMSF cost estimates may vary with complexity and provider

Bias Assessment
  • Neutral—compares options without favouring any product or provider

Start with clarity. Continue at your pace.

There’s no right or wrong next step  only the one that feels right for you.
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Disclaimer: All information on Super Advice Ai is general in nature only and does not take into account your personal objectives, financial situation or needs. You should consider whether any information on Super Advice Ai is appropriate to you before acting on it. If Super Advice Ai refers to a financial product, you should obtain the relevant Product Disclosure Statement (PDS) or seek professional advice from a licensed financial planner.

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